the cracken | apple stl

Meet Eric McCracken. A genuine genius, a born leader, and a lover of hugs. This guy holds it down at the Apple Store, Galleria. You'll find him blazing a wizardry path behind the Genius Bar there. His role? None other than Lead Genius, AKA, Shot Caller. Really though, his sincerity and ability to empathize with a customer is unparalleled, and he's always willing to lend a helping hand. They're lucky to have him.

Ryan Walters  |  St. Louis Portrait + Commercial Photographer